ExchangeDefender SMBUP Session

Greetings from the Microsoft Worldwide Partner Conference in New Orleans. Thanks to all our partners for visiting our booth, we are officially out of really good swag!

Earlier today Travis and I held the first SMBUP session for ExchangeDefender. The acronym stands for Smack My B* Up, and gives our partners the ability to dish out all the angst, anger, frustration and impatience they have with our products and processes: both with us and with our other partners. For many years I have done my best to create systems and encourage partners to provide feedback so we can improve the most painful parts of doing business with us.

This may sound unconventional and definitely takes some thick skin, but we wanted to do something new. Traditionally, software is designed on the input of focus groups. Fixes are then applied throughout the production process and tweaked in functionality and features based on feedback.

This is different. I wanted to know what our partners really disliked about our business and our products so that new ones are built to avoid those problems.

Letting the partners vent directly at me and directly with each other could create a potential gang warfare mentality. However, we have worked on cultivating our partnerships long enough to know that our partners have our best interest in mind because we are doing this to take care of them and their clients.

What happened? My partners at WPC came with complaints that were not critical or combative – instead, we got the problem and the proposed solution pathway, mitigation and recommendations based on the other partners who have not (yet) experienced an issue.

Tune in over the next 60 days as we document, disect and provide a solution to the problems we were made aware of today.

In case you’ve ever wondered just what we mean by partnerships this is it. Technology companies  working towards pleasing the common client base.

Sincerely,

Vlad Mazek, MCSE
CEO, Own Web Now Corp