November 2010

Starting tomorrow, ExchangeDefender will be implementing an FBL – feedback loop. The purpose of a feedback loop is to alert system administrators when their email systems are distributing dangerous content.

Initially the FBL will be implemented with ExchangeDefender Service Providers and will only send an email to the SP contact once a day. The email will contain list of domains and violations made from each domain along with the IP address. For example:

From: ExchangeDefender FBL <fbl@exchangedefender.com>

To: Me

Subject: ExchangeDefender Relay Violation

myspamexample [65.99.255.222] is attempting to relay mail from xyz123@comcast.net which is not an ExchangeDefender protected address.

This attempt has been blocked through our security policy but the source server/network should be examined as this is usually the first sign of a compromised system. Systems can be easily compromised and used to spread malware and spyware. When hackers can no longer use these systems to relay SPAM, they tend to use them to launch DDoS, large scale attacks or attempt further security compromises.

Please investigate and address the security issue. Ignoring these notices and underlying security issues can result in a restriction of your ability to relay outbound mail through ExchangeDefender, land your domain/IP on an RBL blacklist and reduce your IP addresses sender reputation. 

We have been monitoring the explosion of malware and are addressing a record number of security compromises daily. Last quarter we implemented an SMTP monitoring process as a part of ExchangeDefender and we hope that with web filtering, the FBL test gives us more insight into security problems on your network that can help you manage your network more securely.

First emails will go out on December 1st, 2010.

By now nearly everyone has received an email invitation to attend our Holiday Special webcast to close out 2010 and hopefully make December the busiest month you’ve ever had. We wanted to showcase what we’ve been working for the past two months and give you some tips and tricks to grow your business – proven by our most successful partners.

http://www.ownwebnow.com/Holidays2010/

I’ll apologize for the cheesy newsletter but that’s marketing. Now on to business – following the launch of Shockey Monkey I tasked my team at Own Web Now to reorganize the company. We have done this several times in the history of our business and it’s always dictated by the opportunity and our ability to push our partners in the right (read: profitable) direction.

The problem with any good idea is that the catch usually involves doing a ton of training, reading, videos and hard work. Lots of trial and error – across technical, sales, support and marketing fronts. We have worked hard over the past few months to produce documentation, webcasts, seminars even books on the matter so that you can easily plan your cloud approach, know exactly how long it’s going to take and what it’s going to be. Today, things are a mess – between predictability of service levels, documentation that is clearly understood from level 100 to 300, ability to get a very complex situation evaluated in order to provide a simple answer – simply put, we cannot thrive on complexity in order to grow.

Mark my words: What we have developed is bigger than last years announcement of Autotask and ConnectWise integrations. The incredible amount of work we did to make our platform work with the way you run your business is just the beginning. The question now is – how do you grow what you already have, how do you market and differentiate yourself, how do you reposition yourself and find a real partner in helping build your business?

Recently I asked the readers of my personal blog to tell me how they would go about building an MSP if they got a do-over. Starting an IT business is easier than ever and for the most part it’s a process of assembling solutions from vendors who have agreed to play nice with each other. If it’s so simple, you will be facing a much tougher and much cheaper competition – soon. Combined with efforts made by major software companies trying to wedge and dislodge IT solution providers, now is the time to get serious.

December’s webcast will include our business model for the coming years and an announcement of resources you can take right now. We look forward to building this new business with you.

Sincerely,
Vlad Mazek, MCSE
CEO, Own Web Now Corp

Allow me to welcome many of you to Orlando for an exciting week of IT conferences.

Tuesday and Wednesday we will be at the HTG All Summit for some lunch and learns, seat at the table and the vendor expo in the evening.

Thursday we’re sponsoring the CharTec UnHerd Conference where we will be all day to give you info about ExchangeDefender, Cloud Service Separation and more.

Finally, on Friday and Saturday we will be at the ConnectWise IT Nation, working the vendor expo and anytime before and after you wish.

We’re spending the whole week there, get in touch with us if you want to chat privately: Stephanie Hasenour (Email | Blog) and Anthony Fernandez (Email | Blog). Vlad Mazek, our CEO, will also be around.

We look forward to talking to many of you and we have something special to share with our partner base. If you actively work with us, we have some prizes and incentives for working even closer with us. Last week Vlad Mazek announced several changes coming to Own Web Now that would give our partners more power and work closer for a win-win. Specifically:

  1. We would like to know which of our upcoming ExchangeDefender features are more relevant to you so we can focus more development efforts towards them and ship sooner than later.
  2. We want to get a general sense of how we are doing, both for marketing purposes and for training purposes (with as big of a product as ExchangeDefender it’s easy for things to fall through the cracks and documentation not to be read)
  3. We want to know what we could do to be more instrumental in your success in the cloud. We have partners that are making thousands of dollars in the cloud with relatively few resources and other partners struggling. We’d like to share the wealth 🙂

If you would like to help us, please come and see us and let’s figure out a more profitable cloud for all of us.