Business Slowing Down For the Holiday Season? How to Make It Productive and Profitable…

It’s the holidays, and things seem to have slowed down. It’s not that there isn’t anything to write about (there’s plenty), it’s that a bunch of folks are “checked out” mentally (or physically or both) for the season and there’s not as much going on as usual.

Many of our clients are probably in “vacation mode” now, too. Some of their employees and customers are Out, too. The phones are quieter. The service board seems empty. It can be tempting to slow or halt our own operations in response to this, but these quiet periods do not constitute an excuse for us to check out as well. In fact, choosing to follow suit on this one could be quite costly.

Think about it this way: when clients’ businesses are slower, they’ve got that much more time and bandwidth to sit down and have meaningful conversations with their Trusted Technology Advisor. Conversations which, when properly leveraged, can translate into real business gains for them and profitable work for us.

When are we most likely to get the time and attention of a busy CEO? Assuming that person is not out already, this is it. That busy prospect decision maker just might be able to carve out a few extra minutes during this time when they have less of the normal “day-to-day” to deal with.

The smart MSPs are kicking sales and marketing efforts into high gear while many others seem to be resting. The team probably has more downtime than is normal, as well.

Get on the phones, schedule those meetings, write up the reports, then get out there and Sell, Sell, Sell.

Do you find this information useful?

If you’d like a lot more in-depth discussion about the cloud and how it affects you and your clients, visit Looks Cloudy http://www.lookscloudy.com where I blog daily about the adoption of the cloud in SMB, conduct live webcasts and podcasts with industry leaders and more.

Kate Hunt
VP Community Development, ExchangeDefender
kate@ownwebnow.com
(877) 546-0316 x777