Launch of Emergency & ExchangeDefender Essentials 2
As you may have already figured out from Carlos Lascano’s post (“ExchangeDefender Essentials Emergency”), the beta period for ExchangeDefender Essentials 2 suite has concluded and everyone is currently running the suite in production. I wanted to offer you a bit of executive perspective as well as the success this product has had so you can position it appropriately in your solution stack and sales management.
First of all, ExchangeDefender suite is the king and product that should be the leader in the solution stack when it comes to email management. We know it will help you sell more solutions and more Exchange 2010 hosting and support services and training services and then some because it addresses all the needs businesses of all sizes have when it comes to email. And for just $2 it’s hard to find a business that would pass on it with LiveArchive, Encryption, Web Filering, Web File Sharing and so on built in at no cost.
Sometimes.. businesses have tight budgets and are willing to make compromises. For them, we offer ExchangeDefender Essentials. Sometimes both the businesses and their IT Solution Providers (you) are willing to make extreme compromises, so we offer CloudBlock.
I cannot advise you on the level of risk you or your clients are capable of taking on, or guess what your tollerance level for downtime and performance killing issues may be. All I can do is offer the best product at the best price point and let you pick what fits your budget. It’s your choice.
ExchangeDefender Essentials was born out of the compromise between features and price. Philosophy of our flagship ExchangeDefender product is security and features without compromise. Unfortunately this is not the philosophy we share with the majority of our competitors and our partners were at the disadvantage when trying to position our service against the marketplace that starts with basic SPAM & Virus filtering but charges for everything else that we consider bare minimums for an email solution. We compromised and offered ExchangeDefender Essentials – but with the 1.0 one compromise that we could not sleep with is the fact that it had no independent business continuity built in (your mail wouldn’t bounce but you wouldn’t be able to access it until your service was restored). ExchangeDefender Essentials 2.0 addresses this problem and goes well beyond the call of duty as it’s most popular in small business.
Reality of Small Business Outages
ExchangeDefender protects businesses and organizations of all sizes. This is what made LiveArchive an undisputed champion of business continuity for companies with redundant Internet connections, large maintenance windows and an all-Microsoft network infrastructure.
Small business outages and service interruptions tend to be different. There is only one Internet connection. Only one server. Standardization is not frequent – some folks are on Outlook, some are on Thunderbird on a netbook, others may only work on their Blackberry or iPad. It depends.
ExchangeDefender Essentials Emergency (e3) was built to solve this technology challenge by using open standards. While you can access ExchangeDefender Essentials Emergency via the web securely (https://emergency.exchangedefender.com, you can also setup a POP3 account on any device, even without commercial software (Thunderbird, Windows Live Mail) across multiple software platforms and set it in a dormant/inactive state. When it’s needed it can be enabled and the client is back in business.
One more thing, ExchangeDefender Essentials Emergency it’s free.
As for one final thing.. the pricing will be revealed in February and all subscribers to Essentials will automatically have their pricing lowered to the new rate. By popular demand we will also allow direct purchases of ExchangeDefender Essentials for partners who would rather not be involved in the billing activity for smaller accounts.
Sincerely,
Vlad Mazek, MCSE
CEO, Own Web Now Corp
(407) 536-VLAD