Think, Change, Implement
Just as people repeat old sayings or theories every day without giving them much thought, people often apply ideas to their business, which they have failed to give enough critical thought to.
There have been countless times when I have heard people say “We have always done it like this” as a way to justify why they do what they do. Now, if you have always done something a certain way, because you have looked for better ways to do it, and failed, that’s fine. But, to keep on doing something ONLY because of familiarity, makes very little marketing sense. Tell me this, if you continue to do what you have always done how can you expect there to be different results? Change is necessary and vital for “successful marketing”. Leveraging your marketing efforts is a GREAT way for you to change up some things. Effective marketing can be used a tool to reach your customers. It is always important to advertise or market your products and services in a way that is appealing to them.
It is in the best interest of all parties to regularly review the processes within your business and in your marketing efforts. In fact, it’s hard to make meaningful, ongoing progress, without constantly seeking to improve what you do and what your clients want.
How can we help?
Since we have recently added a few new services to our product offerings we are revamping the marketing materials that we brand and provide free of charge to all of our partners. This is something that we are changing so that you can implement them into your marketing strategies to better help you with your clients. Stay tuned to the Marketing Collateral page of our website for new downloadable templates to brand. All of the Product Guides are now updated and as always if you wish to have some collateral branded please feel free to fill out the form on that page and I will send you new collateral branded just for you with your brand, your logo, and your color scheme within 24 hours!
Stephanie Hasenour
VP Marketing, ExchangeDefender
stephanie@ownwebnow.com