Tips for Making More Revenue Before the End of the Year

With the holidays upon us, and many companies closing down before the end of the year, business can sometimes be slow for IT Solution Providers. Computers do not sleep and networks do not take vacation, which requires most IT businesses to remain open while other businesses close up shop.

The end of the year can however be an opportunity to gain more business or even tack on increased revenue, even when it is slow. Many businesses have budgets or money that needs to be spent before the year-end. Getting them to spend those dollars on your services is the key.

Renewals- The end of the year is a good time to secure subscription renewals. Offer your customers a discount to renew any subscriptions, including managed services for paying for the next year in advanced. This will typically be a discount between 10% and 20%.

Personal Thanks– The holiday is a perfect time to go out and visit all of your managed customers. Hand deliver a card and or a small gift and provide a personal thanks to your customers. This small gesture can go a long way and provides an opportunity to talk face-to-face with customers and talk about future purchases.

Ask– It may seem simple but the easiest way to get more revenue is to simply ask. As mentioned earlier many companies have money to spend at the end of the year. If you visit your customer or make a phone call you can simply ask your customers if they have budget they need to spend on technology before the end of the year. You might be surprised at how many are willing but hadn’t thought about spending on technology.

By being proactive in your slow time of the year and taking the time to market and talk to your current customers, you will surely see the worthwhile benefits of increased revenues and business.

Frank Gurnee
VP, Channel Services, ExchangeDefender
(877) 546-0316 x4777
frank@ownwebnow.com