Your Choice!

Does your marketing work for you?

If your website only gets a tiny amount of traffic, it is not the internet’s fault; it’s yours!

If your marketing emails and outreach efforts fail to motivate people to pick up the phone and give you a call, it’s not their problem; it’s yours!

A business can only be successful in promoting themselves when they take full responsibility for the results.  If a business were to place blame on the marketplace for their lack of sales, they set the further development of the business out of their own control. If instead they focus on improving the areas of their business that they can control, they will then put themselves in the driver’s seat of their business.

BUT, and that is a big but,  if they decide to blame the economy or the marketplace or their competitors or etc. or etc. or etc. for their problems, they will then put themselves in the passenger seat of a car that they don’t even own on a very rather frustrating trip that leads to nowhere. Nothing changes if nothing changes! Meaning, if something that you are doing is not working the way that you intend it to, change it! Try something new and the choice – Is yours!!

We at ExchangeDefender are making the choice this year to be even more involved in helping our partners be more successful than ever before!!! We have a lot of new and exciting things coming up on our roadmap in 2013! We are adding great new features to our solution set, sponsoring and traveling to a lot of tradeshows and industry events to meet partners, running great promotions to entice more sales, and introducing some great training! So stayed tuned for those announcements to come!

In the meantime, check your mailboxes and checkout the ExchangeDefender promotions page, www.exchangedefender.com/promotions.php for updates on all of the promotions that we will be running this year! And as always if there is anything that we can do to help don’t hesitate to ask!

Stephanie Hasenour
VP Marketing, ExchangeDefender
stephanie@ownwebnow.com