Best Practices for Pricing Cloud Services

One of the best things about being an ExchangeDefender partner is the fact that you get to name your own price for services. Unlike many competitive products on the market, that predetermines and set the margins you will make with their solutions, ExchangeDefender lets you get exactly what you deserve for your service. But how do you determine what to charge?

There are a few best practices for determining your price:

1. Research competing and online pricing for similar services that are marketed to consumers- It is not about being cheaper than other solutions, it is just about knowing the competition, and pricing with a premium for your service and expertise

2. Determine if the solution is something the customer can easily source on their own, or if it requires setup and regular maintenance- This will help you determine how much of a premium you can charge for your service.

3. A 35-50% margin is a good place to start with cloud service pricing- If you are finding push back on your pricing it is ok to adjust as necessary. Just remember it is always harder to raise prices than it is to lower prices.

Be sure to take advantage of promotions and quantity discounts. ExchangeDefender provides promotions regularly on popular services. Keep an eye out for these popular promotions as they can really boost your margins.

There is no perfect pricing for any solution. The market changes often and technology prices fluctuate. The best thing to do is to monitor the market and adapt as needed. Stick with what works for as long as possible but don’t get left behind when changes do occur. By paying attention and staying two steps ahead you will always end up on top.

Frank Gurnee
VP, Channel Services, ExchangeDefender
(877) 546-0316 x4777
frank@ownwebnow.com