Why Industry Awards Are Important for IT Solution Providers
There are many industry awards throughout the year for IT Solution Providers to get involved with. Some IT Solution Providers may look at awards as pretentious or self-promoting, but the reality is awards can help to drive a business to the next level.
There are several ways awards help business growth.
Recognition
Awards can help bring a spotlight on an IT company. With recognition comes easier access to vendors, media outlets, and distributors. Recognition can also lead to event participation, speaking engagements, and even lead to being recognized as an industry expert.
Validation
Industry awards can help validate or give credibility to IT companies. By listing industry awards on materials and the company website, potential customers are able to easily see involvement and participation, providing them with more information to make an easier decision.
Promotion
Awards provide an easy outlet for promoting the company. It is easy to get local or national attention through industry awards. Press releases are a good way to promote through the web and many local newspapers and TV stations will jump at the chance to run a local interest story.
Receiving industry awards can easily boost company moral and can spark new interest from customers.
Award season is currently underway and there are many awards for IT companies to seek out. One to check out is the Looks Cloudy Channel Choice Awards. Nominations are open until February 28th, 2013 and the award provides a great opportunity for IT industry personnel to get involved.
Most industry awards have an easy nomination process and taking the time to get involved can really pay off in the end…
Frank Gurnee
VP, Channel Services, ExchangeDefender
(877) 546-0316 x4777
frank@ownwebnow.com