Notes from the World Tour
Over the past month I’ve visited our partners around the world and talked to at least half the countries that we do business in. In case you’re curious, the mood worldwide is the same – from Chicago to Dubai, London to Sydney – business is hard but everyone is optimistic and working hard. We have some of the best IT Solution Providers in the world and I have no fear that everyone will triumph over the regional issues – my primary concern and point of all the trips was to understand what we can do to help our partners move faster.
My primary talking point was our new migration service: Why waste time on administrative and detailed work when we will do it under your name, your brand and process? It’s always thrilling to watch the reaction go from “that’s sounds nice but I think we have it under control” to “oh my god, I had no idea how much time we’re wasting” – so it was the profitable trip to say the least.
Here are some notes on my commitment for the rest of the year.
Partner communications – things have changed: If I had a penny for every time I heard “I didn’t know you guys did that” I probably would have brought more staff along with me and just left them there. I understand our portfolio is extremely broad but the change we are undertaking – from being a partner focused software company to being a service business – will be involving you a lot more in our process. One part that was particularly disappointing were questions about the issues that have been addressed years ago that still seemed like a problem. We will do our best to help drive partner involvement more in the coming year.
Product marketing – support goes beyond the product breaking: Last year was the record year for partner training and blog posts focused on business building. Pat on the back for all the praise I got for that. Partner feedback was quite clear that selling and positioning our services was quite easy, marketing and differentiating them requires more collateral. I hear you – while we have some comparative marketing collateral it is neither as organized nor easy to find. Most of it was put together for specific deals our partners worked on with us directly and honestly we can do a lot better. Next quarter you’ll see a major refresh in our marketing collateral as well as our process workflows that we’ve started sharing with our migration partners. Everything we do makes us better – except consolidating that information for mass distribution; we’ll get right on that.
User education – value beyond the essentials: The age old problem of users getting the solution and then severely underutilizing it is still there but it’s more prevalent these days because of the economy and general expectation for IT costs to be minimal. Almost everyone I spoke to said their clients have pushed for lower rates and even questioned why they were paying for certain services at all that they seemingly never used. Clients that use more than one feature, or are engaged with the product web services (think more web site visits, less email reports) have 9 times more stickiness to the product! Obviously we all have a vested interest in educating our clients about the solution they are paying for – and as we transition to a more service oriented business I expect we’ll help solve the real problem of why users aren’t relying on more of the solution: Someone has to do the work of rolling this stuff out and training everyone how to do it. We’ve got a plan for this as well and I look forward to sharing it with you.
In summary, this was an incredible trip. It was a pleasure and an honor to be invited to so many businesses and spend some fun time with so many of you as well. I got to bring my son along for the trip so he can see what daddy does, and particular shout out to Greg Lipschitz from Summit IT for taking us around to hang out with the local wildlife. Everywhere I go I am always told “things are different here” but in the end there are just nuances in business preferences – we all share the same annoyances, challenges, difficulties and also the same opportunities.
I appreciate the hospitality and look forward to sharing significant progress on the three points above on my next trip around the world. We certainly have our work cut out for us and the major global initiative as well as the service oriented business model will go a long way towards getting that done.
ExchangeDefender World Tour
Our world tour kicked off in Chicago in January and I’m about to leave Australia for Dubai. It’s simply amazing to see how well our solutions are received worldwide and how the migration product message resonates with solution providers worldwide.
Australia (Sydney & Melbourne) – February 3-8
Dubai – February 9 – 11
UK (London & nearby) – February 12-16
USA – All day every day
While we are primarily promoting our migrations service, the second most discussed solution concerns Compliance Archiving and helping companies deal with compliance and locating what is becoming a growing problem in businesses small and big: information overflow. I’ve been sitting down with partners and discussing common challenges they face in helping small businesses not only operate better but also manage the mountain of information they have built up. As one partner noted: “Years ago they had one filing cabinet for the whole company and a single person could locate any contract or agreement. Now each employee has dozens of cabinets of their own and discovering who said what and when is turning into a logistical nightmare”; I can personally relate to this a lot and I’m very happy to go over how we can help businesses manage this better and have a private Google of their own for the business intelligence they have collected.
The 365 Elephants In The Room
Technologically, I have nothing against Office 365. Exchange is Exchange no matter where it is. Even business-wise, I think their plan selection effectively separates big business from consumer levels.
My main message to partners and my biggest point of differentiation is that our solution is built for a business. From the ground up everything is designed, supported and documented in a way to facilitate business critical operations where one minor issue immediately becomes an emergency as the whole business runs on it. This is where our differentiation and our people and our process and our LiveArchive make an enormous difference and where we ultimately build our solution.
Unfortunately, many discover this differentiation once the consumer solution fails them. When they have to spend time on the phone waiting for support, or a random outage takes hours or days to resolve. At that point they realized they are running business critical systems on a consumer platform with the customer service and support that explains the low end pricing. Everything is great until you need something and then realize that what you have doesn’t fit your needs.
That said, the entry level Exchange and low pricing is not a compromise we will be pursuing. In all of my discussions with service providers these cloud services are already included in the managed services cost. How do more sophisticated partners handle inquiries about Office 365 or Google Apps?
We have a solution that uses exactly the same technology on the backend but it’s build for business by the partners that we have worked for years and we trust. In addition to what you see with Office 365 you also get 1 year of business continuity so when there is a service interruption you can continue to send and receive email. There is also encryption in the product as well as advanced junk mail management so you never miss important messages. And we should also discuss compliance.
Need a desktop version of Office? We can either get you a subscription for $99/year or buy one outright that you own.
It’s that simple.
Migrations = Revenues
It’s a thrill to hear how my message in the presentations across the globe resonates with partners. Everyone sees a different value in ExchangeDefender handling the mail moving portion of the job. Some see additional revenues. Some see decreased costs. Some see more customers faster.
Everyone sees the opportunity to grow. Which is why we chose to dedicate so much of our effort to it.
As I like to mention in my presentations, the secret to success and profits is two fold: “Either find a way to make your revenues by doing less, or find a way to sell more at a higher cost.” With pricing being the eternal argument, the only way we can make our partners grow consistently and quickly is by helping do more of your work. Migrations are just the start and we are doing remarkably well with it worldwide. With each project we get better and learn to manage expectations better and improve our process – something that our partners hopefully never have to go through again. With us handling Outlook/Exchange and partners managed offerings taking care of the user/desktop, the ability to move to the cloud quickly and grow your client base as fast as you can reach/sell them is simply a recipe to follow in 2014.
We are simply making it impossible for you to turn this down in 2014.
I’m happy to say that I’m hearing that loud and clear on two continents so far 
Now off to Dubai and Europe.
Sincerely,
Vlad Mazek
ExchangeDefender 2014 Strategy Webinar
It’s important for our partners to understand what we are doing, how and why. We put more priority than most other companies mostly because we are small and the only way we succeed is if our partners do as well. With the MSP and IT marketplace wondering which vendors are going to make it through the year all you have to ask yourself is if you will – because if you do so will we. Everything we are doing at ExchangeDefender (and Shockey Monkey) is about helping our partners grow faster. To hear about it in detail please download the webinar we recorded yesterday:
ExchangeDefender 2014 Strategy Webinar
http://www.ExchangeDefender.com/media/XD2014Strategy.wmv
Growth
Every partner I talk to is focused on growing their revenues. Unfortunately growth, as predicted years ago, is coming at a more expensive rate than it did years ago. Not only is there a smaller pool of customers to pick from but the talent is scarce as well – so you will spend more on marketing and more on staffing.
By taking care of migrations, customer service, billing and even marketing assistance ExchangeDefender can help partners acquire more business and deliver more solutions faster. While that sounds like middle management lingo the truth is that you can grow faster if you can deliver more because you aren’t doing all the work yourself.
This is why we are doing what we are doing – our partners look to us to take care of the time consuming, schedule inconvenient, error prone and delicate parts of managing email and cloud solutions. They look to ExchangeDefender to create accounts, move email, configure Outlook clients – all simple and trivial activities that are remarkably time consuming and take lucrative projects into barely breakeven business. If ExchangeDefender can do it for you for free, why would you want to do it yourself?
Limited Time Opportunity
SBS is dead. Microsoft has priced out the rest of it’s solution stack way out of the typical IT budget of a small or medium sized business and when you layer on the cost of management and the cost of IT talent you see why the change is so significant. Even sophisticated IT providers are looking at the onsite infrastructure as a pain point because talent to manage those devices and servers is so expensive and so difficult to replace, combined with the incessant marketing for the cloud it is a losing proposition on multiple levels.
Don’t misunderstand what we are saying – the “move to the cloud” is not something that will go on for years. Last massively deployed SBS version launched in 2008 and those servers are well out of warranty by now. Over the next 2-3 years most of those customers will make it to the cloud and past that point the “move” will no longer have a significant amount of clients to make it worth while holding 6 figure Exchange and SharePoint specialists on staff.
This is why we are doing what we are doing – providing migration and support assistance to help you get your clients to the cloud is our embrace of the marketing and the pressing need in the marketplace. At the time that everyone is demanding it. If you aren’t talking to your clients about the cloud someone else is and the time to move them is now – but should you hire people just for a short term project to get this done? We feel like we can help there as well.
Success Beyond Traditional IT
I am always asked by partners and IT folks what I would do if I were in their shoes right now. What would I focus on?
I, Vlad Mazek, would focus on building up a larger revenue stream. The more money you have coming in and the more profitable you become the more bets you can make. I don’t sit in your shoes and I don’t know which specific terrific opportunities you may have in your local region – but I know that the only way you can take advantage of them is if you have the funds to market yourself and the time (read: employees) to convert the opportunity into cash.
This is why we are doing what we are doing – our smartest and biggest partners realize that the bottom of the traditional IT is going to fall out from the profitability chain and will no longer drive value. However, if you hold on to your clients and help them with the mobile, cloud, devices and so on there is a way to sustain margins and move on up.
Tune in, join up
Download the webinar and hear us out – it’s remarkably easy to get into the cloud with ExchangeDefender and so many people are already marketing the solution to your customers that the sales and value proposition is already clear to them: They just need to know how you’re going to help them do it.
We are at the greatest point of SMB IT – you’ve never been able to build a more sophisticated IT environment for less – and many small businesses are jumping on the opportunity. This is your chance to be a part of it without having to do a lot of work, without having to hire a ton of people, without having to work weekends and most importantly: Without having to lose your clients to a third party or pricing power.
We believe that the opportunity in SMB IT has never been bigger than it is now: It should be evident by the fact that we are providing these services without any additional costs. We are literally putting our money where our mouth is: We want to reward our partners for years of loyalty and give you an advantage in the marketplace. Eventually we will start charging for the migration services as bigger and bigger projects show up but right now you have nothing to lose and lots of new business to gain. Call us and let’s get this started.
Sincerely,
Vlad Mazek
CEO, ExchangeDefender
ExchangeDefender Q1 Meeting
ExchangeDefender is off to a fantastic start and we wanted you, our clients and partners, to benefit from the developments we have under way. We’re strongest and most profitable when we work together and the opportunities we are identifying now will not be open for a very long time so tune in and hear what we’re doing in 2014:
Thursday, January 23, 2014 12:00 PM – 1:00 PM EST
https://www1.gotomeeting.com/register/164640976
ExchangeDefender and Shockey Monkey are taking on new challenges in 2014, the problems businesses face with cloud and mobile services are drastically different than they were in the traditional office client-server-LAN model. As a partner-only company we want you to be on the same page and understand how we can help you grow going forward.
Webinar will be recorded and available on Thursday in our recorded webinars section of the Social tab.
Brief Agenda
Our Q1 meeting will cover the business and technical developments on Q1 and Q2 agenda. Namely, we are doubling down on what works and cutting what doesn’t. Here is the webinar schedule:
Migration Sales Conversation – Role play of MSP and CIO conversation, how to effectively position the migration service in the language that a business owner can undertand. We’ll go over how to explain the process, describe the new service, inform them of the events that will take place during the process and how the problems will be addressed.
Shockey Monkey Update – Brief discussion on the Shockey Monkey strategy and implementation of new integrations with ExchangeDefender, iPhone, Android, internationalization (new languages), wider release of the Unicorn and direct partner model for Shockey Monkey sales to any small business that could use it.
ExchangeDefender Compliance Strategy – Update about the changes to ExchangeDefender Pro and our suite of compliance, failover, backup and file sharing/sync services. We will discuss the way ExchangeDefender creates a platform for secure and compliant communications.
This will be an event for both your techies and your business staff, the opportunity we have to help our partners to get into the cloud the right way and keep the clients protected and compliant with regulatory requirements is a lucrative one – and we are putting all our resources behind you.
See ya on the webinar!
-Vlad
Vlad Mazek, MCSE
CEO, ExchangeDefender
Announcing LiveArchive 4
After extensive beta testing and taking tons of feedback on the design and future of LiveArchive, we are proud to introduce you to our newest version of ExchangeDefender LiveArchive. Available today and with all your email already loaded into the new system. What’s new?
New LiveArchive goes beyond email business continuity – it not only caches your inbound and sent mail but also keeps your contacts, calendars and appointments. It’s available anytime you need it via a secure web site, it is easily accessible from your smartphone and it even use IMAP to get to it from your email software like Outlook or Thunderbird.
Just remember to bookmark https://livearchive.exchangedefender.com
This was an enormous undertaking as a result of everything we’ve learned through the year of running the massive failover service. We’ve retired Microsoft Exchange as it simply could not scale or effectively provide the kind of service the new IT demands. When LiveArchive was conceived most business users had a central server and workstations in close proximity to it, so the biggest demand was to at least be able to access email if anything went down.
In 2014 and beyond things are a lot more complex and everything is in the cloud that never goes down, right? 
Truth is not just that the cloud is far less reliable than advertised but that there is often no centralized point of backup or control of corporate data. Some information is in Exchange, some is on your phone or your iPad, some is on another cloud file sync service and third party subscription services take care of the rest.
Our design challenge with the new LiveArchive was clear: Look beyond email and create a central point of business continuity for all corporate communications. We have built a massively scalable and redundant platform that can pull and receive information from third party services.
This is what we have delivered with LiveArchive and this is the future of ExchangeDefender as a business – providing security and backup for the cloud.
What does it look like?
With Microsoft out of the picture the look and feel of Microsoft Outlook Web Access is replaced with a scalable UI that works great in any browser you may have – which is convenient when you consider the growing variety of mobile devices and tablet/laptop platforms. Just point your browser to LiveArchive and it will find your grid as you authenticate.
During the beta testing process we recommended that our partners configure dormant profiles on their clients mobile phones so that when the downtime does happen they are just a few clicks away from setting up a full communications platform. In fact, once you switch from your native email platform to LiveArchive the experience with the mobile device is exactly the same, it’s very hard to tell the difference.
Please don’t wait for your infrastructure to crash before you look at setting up LiveArchive, partners that don’t track passwords and configurations tend to reset clients ExchangeDefender password as a first impulse reaction to an outage and then deal with another stack of problems on top of the actual outage. But we got you anyhow – our iOS and Android apps will be on the market soon and they deliver the full experience of the LiveArchive right inside of the app.
Don’t worry, you won’t even have to remember the LiveArchive address once you install the app, it’s right there on the shortcut bar:
In summary, it’s cold outside and now is the time to check this out.
Sincerely,
Vlad Mazek
CEO, ExchangeDefender
(877) 546-0316 x500
vlad@ExchangeDefender.com
We’ve Upgraded Exchange Essentials
Let’s face it, not all businesses need mission critical, data center redundant, year-long business continuity backing their operations. They just need an effective system to communicate and collaborate. Say hello to ExchangeDefender Exchange Essentials 2013. Here is the executive overview:
Microsoft Exchange 2013 Mailbox (10GB)
ExchangeDefender Essentials Security
5 days of business continuity (Emergency)
Private Branding + White Label
24/7 Support via portal, phone and chat
Just
$7.99$6.99 / month
This highly redundant offering is a perfect starter email solution for a company migrating from SBS or in-house server solution. True, it doesn’t have long term business continuity of LiveArchive, compliance, encryption, migration assistance or data center redundancy but if you need to manage your budget this is a great way to do it.
One more thing: For the next month we will be offering a discount of $1 that will be locked in for at least one year, so it’s yours for just $6.99 per user per month. Of course you can rebrand it and adjust the pricing to compensate you for provisioning and rollout.
But what if it goes down?
Exchange in the cloud is the same as Exchange in your office, there is no magical version and from time to time it will have issues. We have a redundant and clustered deployment so when we have to do maintenance or when there is an unexpected issue, we can shut down servers without interrupting service. But let’s say something significantly bad is going on and everything goes lights out – what now? Well, we have ExchangeDefender Emergency backing you up and giving you access to 5 days worth of email archive that you can search, view and reply/compose from. You continue to work until your Exchange mailbox is ready.
This in fact is the biggest and easiest upsell in our cloud portfolio: Once you show your users how easy it is to be able to send and receive email when there is an outage, just tell them you have another solution that also gives them access to all their contacts and appointments – along with a year worth of items available for them. Oh, and it works on your mobile device as well so you don’t have to be stuck in front of a PC with a web browser. For just $2 a month more you can have ultimate peace of mind knowing that you’ll never have to worry about your mail.
But Vlad says this is not for business? Is it?
As an expert (not meaning smart, meaning I’ve been through enough email outages to know better) I cannot in good conscience recommend a solution that I know has a potential to cause downtime. ExchangeDefender Essentials was built as a way to compromise on data center and business continuity systems in order to create a budget friendly service.
My personal opinion of the potential pitfalls is not the corporate representation of the product or everyone that works here: We support the product around the clock, we spare no expense when it comes to creating a high end product, we have built what we believe is the most effective and most powerful email solution on Exchange 2013. But if something has a potential to go down, when the rock solid one costs just $2 more, I just cannot hide my contempt for it, that’s all. Take it with a grain of salt as you do all opinions. This is just one of the differences with ExchangeDefender, we are here for our partners and our clients – not investors. We want to give you every benefit we can possibly come up with so you can win in the market and make your clients happy.
To sum it up
Enjoy. If you have any users on SBS this is a great opportunity to get them on a solid platform for $6.99 with the discount through the end of January 2014.
Sincerely,
Vlad Mazek, MCSE
CEO, ExchangeDefender
vlad@ownwebnow.com
ExchangeDefender Q4 Call Summary
Last week we held our latest partner call for the year and announced a number of solutions that you have been asking for. We have two new products that our partners have been very successful with and we’re now opening them to our entire partner base. I encourage you to download and listen to the webinar because we go over quite a bit, as we will on the blog in the coming days:
ExchangeDefender Q4 Partner Briefing
http://www.ExchangeDefender.com/media/ExchangeDefenderQ4.wmv
11:13 Exchange Essentials 2013
16:54 Exchange for Business
24:52 Exchange Defender Android & iOS
30:10 2014 For Us
34:01 2014 For You: Threats
37:37 2014 For You: Opportunities
That said, here is a brief summary:
Exchange Essentials 2013 – We are launching an affordable Exchange 2013 offering to help you compete with inferior Exchange hosting solutions. There is no pretty way to put this – some people don’t think they need data center redundancy, full ExchangeDefender, SharePoint/Lync, compliance or business continuity. We have been offering Exchange 2010 Essentials for years and now we’re adding 2013 to that portfolio at $7.99/mbox: easy, redundant clustered infrastructure, ExchangeDefender Essentials and our 24/7 support.
Exchange for Business – The exact opposite of Exchange Essentials, this is the full suite with our best failover, business continuity, business tools like Compliance Archiving & Encryption. But there is more: this is a concierge deployed service – we will migrate your clients data and their configuration if you’d like but we’ll definitely take care of setting up all the services for you and confirm everything is setup as it should be. We find it that some of the larger accounts don’t quite cross their t’s and dot their i’s so we will make sure we have someone here to manage this rollout end to end and make sure it’s deployed right. Since it’s going to save us some support costs and time we’re knocking off $1/month off what it would cost you to put these products together separately. Keep in mind that competitive solutions for archiving start at $10 by themselves so charging less than $25-35/month for this $16.99 offering would be considered a pretty big Christmas present on your part.
ExchangeDefender Mobile for Android and iPhone – And now on to something free: ExchangeDefender is coming to mobile in a big way and our iPhone and Android apps will be on your devices in time for the holiday break (depending on the Apple store approval). We are bringing quarantine access, SPAM management and previews, LiveArchive and other stuff to the app to give your clients a better handle on email. We are looking for ideas and suggestions but we already have plans to integrate LocalCloud, Compliance Archiving search and more right in the app so all of your information is always at hand. There are no plans for Blackberry or Windows Phone versions at this time due to each platform making up less than 1% of our current mobile user base.
Brief note on availability: We will be open during the last week of the year but we will be working on a skeleton crew while everyone will be in training December 30th – January 3rd. During this time most of the sales staff will only be available for an hour or two on the phone and executives might only be available after hours. It is important for us to get 2014 started right so these days of training and planning will take precedence over regular operations.
Sincerely,
Vlad Mazek, MCSE
CEO, ExchangeDefender
vlad@ownwebnow.com
ExchangeDefender Q4 Partner Webinar
Thank you for your business and another fantastic year. We want to help you close out the quarter and 2013 strong – so we would like to invite you to a webinar that will cover a lot of ground in terms of development, service implementations, new service launch and some marketing information.
Thursday, December 5th Noon-1PM EST
https://www1.gotomeeting.com/register/922075737
We know things tend to slow down in December as folks close books, work from home, plan the new year and so on – so if you can’t make it, it will be available for download same day. If you can make it to the live webinar we have some surplus swag so come help us give away the last few tablets we have laying around.
On the side..
I had a chance to attend the ConnectWise conference earlier this month and talk to some of our larger partners that were surprised with everything that we do at ExchangeDefender and how much more business we can help drive through our solutions. These best practices, the experience from the field, the partner input and feedback is how we build this company and how we channel it to help our partners grow and win.
Thing is, very few partners actually leverage everything we put together and the long tail at ExchangeDefender is indeed very long. We do our best to blog, present webinars, attend conferences and produce content that is available all over the place. But in order for it to be effective in your organization there needs to be a level of discipline in reviewing and aligning these solutions with your business. We have the benefit of tons of partners that work with us and help us fine tune our products and features – and we spend a lot to make sure it gets to you.
Which brings me to my point – I know that time is scarce and that you can’t track all your vendors at once or go over quarters worth of information all the time. We have staff whose sole job is to create specialty presentations and webinars, meet with your technical and sales staff, help with custom solutions and presale consulting as well as with your end users. As your partner, not competitor, we are here to help you win, but if you’re interested you gotta let us know.
We’re doing all we can to reach you and I’d like to ask a favor: If we aren’t reaching you please let me know why. If we aren’t getting you the info you need through our blogs, newsletters, partner emails, custom webinars, web site, support portal, Facebook, Twitter, community events, seminars and so on I’d love to hear what else we could be doing.
Welcome to Orlando
Many of our partners are in town for the HTG, ConnectWise and associated vendor parties so I wanted to take a moment and give you some ideas on how to best leverage us, your vendor, for greater success. Despite popular opinion, we’re not at the conference for the sole purpose of handing out swag and filling up trade show floor space with banners and marketing junk.
We’re here to inform you – We know you’re busy. We know we have a ton of webinars. I hear this a lot – yet you spent a ton of money to be out of your office for days and the best way to earn some extra ROI on your trip is to talk to us about what is going on at ExchangeDefender. You may not use every single product we have, you may not stay on top of every single blog post we write or announcement we make – so feel free to ask about what is new, what has changed and if any of your previous issues have been resolved. We are always adding to our solution portfolio and we know it end to end so we’re the best folks to give you a 10,000 foot view of our company; and can drag over a sales or technical person to explain the full details in a second.
We’re here to connect you with other partners – IT providers are not all the same. Many of our partners specialize in specific verticals and have developed custom stuff using our API, so if you are thinking outside the box we can likely get you contact info for partners that work in the same vertical or have a different way of using or positioning our solutions.
We’re here to give you the whole picture – If you don’t tune in to every webinar or haven’t spoken to anyone at ExchangeDefender in a year chances are you’re missing out on a lot of development. We can quickly walk you through everything that has changed and put it in a context of why we are doing so. For example, we recently launched ExchangeDefender LiveArchive 4 and it is no longer based on Microsoft Exchange. Why? It’s not due to the cost. It’s not due to the licensing. It’s not due to the complexity – it’s because our long term business goal for LiveArchive is to create a full redundancy for your entire communication experience – not just email. With LiveArchive 4 we can now provide failover email solution that also includes your contacts and your whole schedule, so you’re missing absolutely nothing when your mail server goes offline. Understanding what we are doing, and why, is a great way to make sure your clients are getting the solution that continues to solve their evolving problems as they count on you more.
We’re here to give you a quick rundown of everything new – If you’ve made it this far you’re in minority, most people just skim blog posts. That is fair, we do it as well. Information overload is serious business and you can only take in so much every day. Well, if you stop by our booth we can talk to you about what we’ve done, what we’re doing, what is coming down the pipe and so on.
We’re here for feedback – Most importantly, we are here to hear from you. You’re welcome to call us 24/7 but if there is something that really bugs you about our service or something that is working out really well but needs some tweaking, we are here to get the big picture for you so we can sell it to our management and developers. Our entire solution stack has been built on partner feedback and it’s the single most valuable takeaway (yes, even more important than new partner acquisition) from conference events.
To sum it up: Stop by, say hi, ask us what’s new and tell us what we could be doing better. And please don’t ask us where Vlad is, he is more of an imaginary character like the Wizard of Oz than an actual participant of day-to-day business 
Anastasia Wiggins
ExchangeDefender Client Software
We are proud to present the first release of the new Client Software infrastructure that is starting to include all of our ExchangeDefender solutions under one look and experience. As I’ve explained before, we are bringing the same ExchangeDefender web experience to your Desktop/Outlook as well as the mobile world of iOS and Android. Lot’s of new stuff so let’s get started.
Branding: The most demanded feature for the Outlook and Desktop addin. You don’t have to customize things either, all the product names, logos and colors will be pulled down from ExchangeDefender based on the user login.
We are adding search as well as message previews to ExchangeDefender quarantines. This gives our clients true, live access to the SPAM quarantine and makes the system respond in realtime along with the ability to instantly print, whitelist or deliver the message.
Previews are great for clients that need immediate access and don’t want to waste tons of time waiting for emails to be released and delivered to their Inbox – they can access them right away!
Speaking of the need for realtime alerts, some of our clients really liked old email reports because they would get that daily reminder of all their SPAM. We’ve introduced a new feature with the ExchangeDefeder Outlook addins (desktop has had it for years) that will pop up a reminder that there is new SPAM waiting for you every 30 or 60 minutes.
LiveArchive & Compliance Archive
Just one more.. well, two more things. We are adding access to LiveArchive and ComplianceArchive so it’s never more than one click away.
LiveArchive will give you a one click access to the full web experience of a fully functional webmail client now with contacts, appointments and a year of your email.
Compliance Archiving is being embedded right into the product – you will be able to quickly locate, open and even filter down messages by subject, sender, recipient and date. This will allow people with very large mailboxes to quickly get to the messages that may have been received years ago with a quick search.
One of the biggest improvements in the actual infrastructure of the Desktop and Outlook 2010 & 2013 addins is that the addin will automatically update itself whenever a new version is released. Unfortunately, you will have to uninstall the existing addin and install the new one from here, but this will be the last time!
As always, all our software is available for download here.
Hank Newman
VP, Development