So You Think GDPR Doesn’t Apply to You?
That Four Letter Monster: GDPR
We know – you’re tired about hearing about GDPR – and you’ve probably received a billion emails about it from marketers all over the world urging you to “confirm” your subscription. As our CEO recently posted on Facebook:
“There were two kinds of IT people this week on Facebook – those that whined about
GDPR and those that got richer as a result of it.”
You can hear more of Vlad’s unfiltered thoughts on GDPR in the Game Changer webinar held earlier this month, but needless to say the GDPR is something that is here to stay and with every public privacy breach the notion of government regulation worldwide is going to start with GDPR as the foundation.
What this means for you – regardless of whether you’re the CIO or an MSP partner – is that client data privacy, disclosure, search, and reports will start consuming more of your time.
Do you currently have a solution in place that can quickly tell you what sort of data you have on your clients? Beyond your CRM.
What about the invoices that get emailed out with account numbers and addresses?
What about any contracts or agreements that got emailed back and forth?
I think you see where we are going with this: you need to prepare your IT for eDiscovery even if you don’t have urgent, current, and pressing reason to do so. Penalties for exposing financial data are extreme and the more the world gets used to privacy disclosure and where client data may be stored the more requests and inquiries you will start seeing. Businesses (aka “people with money”) are the low hanging fruit that will be sued first.
This is by no means a new trend: We have been selling Compliance Archive and Corporate Encryption for years but GDPR has really put the demand for these products into a new gear. For our partners, this has significantly increased both sales and service requests that are a giant opportunity for many to be ahead of the curve and regulatory changes worldwide.
Get ready for it today and call us – we have the products, the service, documentation, marketing collateral and back office legal support –
all you need to do is present it to the client and can help you do the rest.
Pro Tip: How to Pitch Encryption and Compliance
Here is something that MSPs always get wrong when it comes to proposing Encryption and Archiving (HIPAA, compliance, eDiscovery): You can’t be something you’re not BUT you have to know the service you’re proposing. More on this topic tomorrow (if I can sneak it by the marketing)
Posted by ExchangeDefender on Thursday, April 5, 2018
Here is something that MSPs always get wrong when it comes to proposing Encryption and Archiving (HIPAA, compliance, eDiscovery): You can’t be something you’re not BUT you have to know the service you’re proposing.
Want to see part TWO of this video?
Disclaimer: There is tasteful profanity and light nudity to really drive the point of how to better interact with your clients. 🙂
ExchangeDefender: Become a Partner
Do’s and Don’ts: Selling your clients on Email Security Solutions
Learn more about the do’s and don’ts when selling security solutions
Let’s face it, most IT solutions in the business process fail because users don’t use them. They don’t use them because they see it as another unnecessary time waster in the process they are already accustomed to and count on everything being yet another thing management will soon forget about because they don’t work the same issues all day long. Sound familiar? All the new, cool, better, smarter ways of doing something will always lose to users unwillingness and inability to change. Until someone loses their job or the company gets sued for negligence. Oops!
So, what should you be talking about with your clients?
1. Don’t talk about backups – talk about long term email archiving and ediscovery.
2. Don’t talk about encryption – talk about safely getting data over without getting hacked.
3. Don’t talk about SPAM – talk about fake senders, fake links
4. Don’t talk about Phishing – talk about identity theft, compromised passwords and bank accounts.
5. Don’t talk about Compliance – talk about setting business standards and avoiding lawsuits.
6. Don’t talk about Web File Sharing – ask how they get important documents to their clients or vendors?
7. Don’t talk about Malware – ask them what they currently do to protect their staff from taking down the whole office.
Your clients have been hearing about SPAM and Virus protection for over a decades now, they view it the same way they view every other software license cost – part of doing business. The problem in 2018 is that it’s no longer just the technology complexity dictating business spending, regulatory bodies and government are getting involved in it too. Nearly every industry is subject to some new regulation, record keeping process, security audit, assessment or other “time waster” that they will have to deal with. So start clipping news articles and send them headlines with the message “We really need to set you up with ExchangeDefender so you don’t end up in the next article” – and I don’t mean it in a sarcastic or fear mongering way at all, nearly a quarter of my office time goes to time travel discussions and things businesses wished they had in place before they got in trouble. Talk to them now.
The Bottom Line:
Businesses you are trying to sell technical solutions to are already dealing with a lot of nightmares related to technology. They don’t want another thing to manage, report, customize, tweak and learn: they want something that reduces all of that work. That something is ExchangeDefender, all-in-one, end-user friendly email solution that removes things they don’t need to look at and makes stuff they are looking for easy to find.
I encourage you to talk to your clients less from a technical solution standpoint and more from the business process implementation. Yes, they may trust you because of your technical expertise but what you need them to understand (and what will ultimately earn you the business) is which business issues are going to be addressed by spending a few dollars a month. If they can identify with the problem, they will pay for it to go away because everyone is always trying to reduce costs and labor is the biggest one of them all. Help make them more productive.