LiveArchive: Why? Where? How?
I’m going to address an age old question from folks that do not like to read our feature pages, in hopes that you read this blog. As part of the DR (Disaster Recovery) we have two primary items that can help during and after an outage. This post will help educate your teams on the expectation of how things work, so your expectations as well as your clients are managed to the correct level.
During an outage
During an outage the best place to have surefire access is to type https://livearchive.exchangedefender.com into your browser. This is the sure fire way to ensure that regardless of which cluster is live (Dallas or Los Angeles) your clients can get to it. A best practice is having a shortcut ready for your clients on their Desktop or Start Menu. If I had a penny for each time that someone’s server catches fire and it’s that juncture that a tech asks “How do I get to LiveArchive?”. You are already putting yourself in front of the barrel. If you don’t have a solution in hand and you have to “call someone else”, it’s that point that your client’s confidence starts eroding.
Where is LiveArchive?
LiveArchive is located at https://livearchive.exchangedefender.com
What are my LiveArchive credentials?
Your LiveArchive credentials are the same as your ExchangeDefender credentials; which are your email address and your ExchangeDefender password. Remember if you forgot this password and your email is down your best bet in an outage scenario is to open a ticket for your client in our portal and request their passwords. Sadly, folks often try their email passwords and assume that something is wrong (see above: more erosion). The key to all of this is to get the right answer on the first try.
So let’s move forward, now you either knew everything above upfront and only have to deal with your end users once or you had to go back and forth a few times to get it hammered out. Regardless, your clients have access to all of their internet mail now, now your hard job starts. Get the defibrillator and resurrect their Exchange server, obviously this can range from a simple reboot to a week long pain staking process. One thing you have in the back of your mind is, thank goodness ExchangeDefender is holding all of my mail. The most important thing to remember while you and your team are doing your best to perform thoracic surgery to the server is make sure the server is offline!!
Here’s why, by RFC rules we can only hold mail that is being deferred by your server. If your server is online and “REJECTING” mail due to bad configuration or your troubleshooting, all that mail is purged because your client’s server is telling our software this is permanent rejection. This is the biggest key in the process, luckily this doesn’t happen often but there are teams that will have the server permanently rejecting mail for a week and then ask for their mail. And even though this is digging yourself a grave, we MAY still be able to help you.
First off our Mail “Spooling” or “Bagging” service is in place for up to 7 days. The way it works is, after the initial real-time attempt to deliver your mail, your mail is moved to a retry queue. This queue in an effort to not hammer client servers reattempts to deliver from each node every 20 minutes or so, staggered. This process is fully automated and constantly running, you don’t have to call us or open a ticket saying, “Our server is up release our mail”. If your server really is up and accepting mail from our servers your mail will start to flow on its own, but it can take up to a couple of hours for all of your mail to deliver depending on your queued volume. Again, we don’t want to pound your client’s server into submission and cause it to trigger the Exchange backpressure mechanism.
Now, if you made the unfortunate mistake to bring back a server online after rebuild without the process IP restrictions and anonymous delivery settings and all of your spool was lost there is still one possibility. If the mail is in LiveArchive, due to our hub and transport design you can actually forward all that mail to your individual client’s mailboxes one by one. This is a fully manual process that can is pretty time consuming but when faced with the choice of telling a client you lost all their mail for the past x number of days or telling them you need a couple more hours to make them whole, the choice becomes easy.
Carlos Lascano
VP Support Services, ExchangeDefender
carlos@ownwebnow.com
(877) 546-0316 x737
ExchangeDefender Executive Podcast #3
We are back from the Thanksgiving holidays but don’t worry, we didn’t take any time off. This week we talk about all the effort that went into doing the maintenance over the long weekend, new developments, changes to the product portfolio and more. We also finally got real recording gear so it sounds great!
Download ExchangeDefender Executive Podcast #3 (mp3, 6mb)Here is a brief summary of what we talked about:
Development
– Shockey Monkey Reloaded UI enhancements
– Load times boosted 300%
– Massive cleanup of all screens to a single consolidated UI frameworkProducts
– Shockey Monkey is now completely free and all Pro features are included!
– We’re beta testing ExchangeDefender Essentials LiveArchive
– Exchange 2010 custom backups (for client-dictated backup policies)
Nothing broke and tons of new stuff came online. This will be a huge December for us as we look to close 2011 strong so stay tuned and make sure you’ve got the latest developments.
P.S If you missed the Shockey Monkey Reloaded webinar, click here for a replay.
Sincerely,
Vlad Mazek, MCSE
CEO, Own Web Now Corp
vlad@ownwebnow.com
(877) 546-0316 x500
(407) 536-VLAD
Shockey Monkey 2
With the release of Shockey Monkey 2 coming early next week, we have been working like craaaaaaaaaaaazy these last few weeks to finish the major revisions and clean up all the banana peels! This will be the LARGEST update to the Shockey Monkey core that has happened since it was created several years ago. The first thing you will notice is the new UI and dashboard layout on the main screen. With this redesign we tried to encompass the majority of all the vital information to one central and eye catching location. It will give you and your staff the ability to see a complete ticket overview, recent tickets, announcements, your agenda and tasks at a moment’s glance. The best part… it’s compatible in virtually every browser!
Out of the gate, the new UI will come with 5 preloaded themes that you can switch between inside of the portal. It won’t make it in time for the launch next week, but the goal is to implement a dynamic theme configuration tool inside of the portal. This would allow you to make the solution really and truly represent the look and feel that encompasses your company. We’ve also made several improvements to other aspects of branding that will give you an ease of comfort when navigating your settings.
We have also added several new features that really help Shockey Monkey stand out from the crowd! You now have the ability to go completely full screen and remove the menu bars while working inside of our solution. They are can be controlled by a toggle anytime from the bottom left toolbar and your setting will remain persistent for the duration of your session. This allows you to view more information and stay focused on the task at hand without any compromise to performance. We’ve also implemented a chat and notification system to allow interoffice communication and to give your customers the ability to chat directly with your support or sales team. We’ve improved the logging system and enhanced the search mechanism that will allow you to navigate through the activity inside of your portal.
On the backend we have been continuing to reduce the code overhead and processing load across all pages. This isn’t a difficult process, it’s just a very tedious and mind numbing experience. It may not make a lot of sense right now, but essentially this process is laying the foundation for very exciting future releases. Simply put, it’s all about being dynamic and allowing the solution to be put together to meet your individual needs. Overall the redesign has amazingly well and we will continue to improve dozen of areas even after the Shockey Monkey 2 launch.
Hank Newman
VP Development, ExchangeDefender
hank@ownwebnow.com
LESS is MORE…
Many small to medium-sized businesses rely heavily on marketing tips and advice that they can get for free from the Internet; at least in the early years of their business. While this is fine and dandy, your business’s marketing efforts need to be specific and catered to what matters most to your target market and to your current customers. So, I have a few quick tips for you which I think will help you get a better response rate from all your marketing efforts. To increase the success of your mailing campaigns, advertising, email marketing and the number of leads you get from your website or events, when marketing to clients:
“Use the least amount of words as you can to get your message across! Less is More!”
Here are 2 reasons why, with marketing, LESS is MORE:
#1: When you use as few words as possible, you will be removing all of the extra “stuff and fluff” and keep only the key points of your marketing message highlighted. This will, in turn, make your message clear, more focused and easier for the reader to understand what you want them to know or do in a timely manner.
#2: Just like you and your business, the people coming in contact with your marketing are BUSY! When someone reads a piece of marketing collateral or sees an advertisement, they do a quick scan of it. If it looks too long right off the bat, many people will decide not to even invest the time required to read through it.
A GREAT acronym to remember when creating marketing is K.I.S.S.! 
K – Keep
I – It
S – Simple &
S – Straightforward
How does ExchangeDefender “K.I.S.S.”?
At ExchangeDefender, we keep our marketing simple and straightforward in a variety of ways. First, we have identified our niche and our target market. Second, our product line is very specific, easy to understand, and we market the features that our partners are most interested in. Third, we don’t hide anything; all of our services come packaged all-inclusive to create more profitable offerings for our partners. Lastly, we tell partners what they need to know to have a better more successful partnership with us.
When marketing becomes clear, more focused AND more people actually read the whole message that you are trying to relay – you significantly increase the potential of your efforts! “K.I.S.S.” is a great way to leverage your marketing to be sure that your client base is receiving the information that you want them to get in an easy fashion for all parties. Also, it is also great to incorporate a call to action with your marketing message so that the customer will know what to do with the information that they are reading, thus also creating a quicker result from your marketing.
Stephanie Hasenour
VP Marketing, ExchangeDefender
stephanie@ownwebnow.com
(877) 546-0316 x735
3 ExchangeDefender Features to be Thankful For…
Most of us have taken at least some time off during the Thanksgiving holiday week, to relax with friends and family, overeat, and over shop. It’s all in the name of the grand American tradition. But before we all shift into a lower gear (hopefully) and reflect on what we’re giving thanks for this season, let’s take a moment to consider a few unique features of ExchangeDefender that might qualify for the list.
Here are just three of ExchangeDefender’s great features and why we’re thankful to have them every day:
Web File Sharing
Whether ExchangeDefender protects your own Exchange server or a Hosted Exchange 2010 + SharePoint 2010 account with us, the web file share library is built in to every user account. The web share library makes it easy and safe to share important documents, photos, videos, and more over the web without having to worry about whether they’ll get there or if they’ll be secure, or deal with the complexity of a separate subscription and license from another provider.
We’re thankful for this feature because most of us despise spending valuable time messing with large or grouped email attachments, and are quite happy never to have to do it again. As the information we want to share grows in size and “richness,” the scalability and flexibility of ExchangeDefender Web File Sharing are just what users need, and the simplicity can’t be beat – there’s no need to manage any additional subscriptions, fees or licenses, but Web File Sharing is always available.
LiveArchive
The LiveArchive service is always on to ensure that no matter what, whether your email server crashes or the power goes out in the office, users will always be able to access critical email and stay productive in case of anything. Using ExchangeDefender’s secure standby servers, up to a year’s worth of inbound and outbound email is available and actionable through Outlook Web Access at all times.
We’re thankful for LiveArchive because it’s one of the industry’s, best-kept-secret, Awesome Deals. It’s always on, powered by Exchange 2010 across two data centers, archives sent and received mail, and users never have to deal with training, management, maintenance, or software installation. Why is it a best-kept-secret Awesome Deal? Because LiveArchive – and the ability to resume work right where you left off no matter what happens – is included with every ExchangeDefender account. It’s astonishing to realize that other email providers charge as much as $49 per user just to be able to keep working in the event of a technical glitch or outage.
Message Encryption
ExchangeDefender Message Encryption provides a free and transparent encryption mechanism that enables businesses to quickly comply with SOX, HIPAA, SEC and local government requirements for personal information encryption. Create global encryption policy for domains or email addresses, and instantly encrypt specific messages without policy rule management. ExchangeDefender Message Encryption extends business security beyond the usual technical constraints without management headaches, software installations, or additional fees.
We’re thankful for Message Encryption for a lot of reasons, not the least of which is the simplicity it delivers for regulatory compliance. While we also offer a Compliance Archive solution as a stand-along service as well, the Message Encryption feature satisfies some important privacy requirements. Unlike other email and security providers who charge add-on fees upwards of $10 per month per mailbox for message encryption services, ExchangeDefender includes both On Demand and policy-based encryption functionality with every account. This is really what we’re grateful for, because it’s such a huge opportunity for the markup, to build a healthy margin into the resale.
So on that note, I hope you had the happiest of Thanksgiving holidays.
Do you find this information useful?
If you’d like a lot more in-depth discussion about the cloud and how it affects you and your clients, visit Looks Cloudy http://www.lookscloudy.com where I blog daily about the adoption of the cloud in SMB, conduct live webcasts and podcasts with industry leaders and more.
Kate Hunt
VP Community Development, ExchangeDefender
kate@ownwebnow.com
(877) 546-0316 x777
Learning from Experience…
The past two weeks have been rather stressful and unpleasant for our partners and your end users on DEWEY due to the recent outage that left 17% of the users without full access to their entire mailbox for two weeks. Not only has this been our longest outage with any service, but it also has been one of the most “bumpy road” recoveries we’ve ever experienced. Our partners and their end users could compare almost every step of the recovery to pulling teeth; every step of the way, we let them down.
We’re extremely sorry…this was (and still is) extremely unfortunate, but we have learned a lot from this experience.
Here’s a quick break down of the experience:
10/31/11 – Users on two databases both lost connection to Exchange.
11/01/11 – Users are switched to dial tone recovery mode. Users with mobile phones lose contacts and calendar events on next sync.
11/06/11 – Users on DB2 regain access to old mail, but lose access to any new mail, contacts, or calendar entries since the outage began.
11/07/11 – Mailbox data for users on DB2 is fully restored; new and old data merged.
11/17/11 – Users on DB3 regain access to old mail, but lose access to any new mail, contacts, or calendar entries since the outage began.
11/19/11 – Mailbox data for users on DB3 is fully restored; new and old data merged.
In speaking to partners along every step of the way we heard every issue experienced by end users with the biggest issue being the dial tone recovery. During dial tone recovery any users with ActiveSync based connections will lose all Exchange contacts and calendar items on next sync after dial tone is activated.
When you break down our responsibilities and duties to our clients, at the very minimum, we need to provide a live running service as quickly as possible. Technology and software unfortunately have issues and can break, but as long as we can minimalize the direct impact faced by end users we can generally get through issues without upsetting a lot of partners. By erasing all cached access by mobile phones with the temporary mailbox, we put a lot of stress on our partners.
We are considering a disaster recovery policy control for partners..
The policy controls will give partners control of how we treat each mailbox during an outage. In giving partners the ability to control how we respond, this will greatly improve the overall experience during an outage and will allow the partner to provide direct expectations to their clients.
For instance, say partner ABC123 Computers has a client, Big Electric Company, with 10 mailboxes.
The partner wants to mark 3 users as “Do not activate dial tone” as these users are mobile and depend on their contacts and calendars and they cannot afford to lose them once dial tone is activated.
The partner then marks the CEO and CFO as “Do not reimport data after outage” as the partner plans to reimport cached data because the CFO and CEO cannot work on dial tone mail alone.
By allowing the partner to directly control our recovery process for mailboxes, the partner will then be able to set direct SLA expectations for their end users during the outage.
Plans for the future…
In the event that we experience another catastrophic failure (anticipated 6+ hours of downtime), we will wait at least one hour before activating dial tone recovery for mailboxes that are not opted out.
During the first hour, we will reach out to all partners via telephone whose mailboxes are not opted out from dial tone recovery to make them aware of the expected experience for end users. If the partner wishes to not activate dial tone recovery we will activate the mailbox option in service manager to opt out of dial tone recovery. Additionally, partners could ask (via support ticket) that the dial tone activation to be postponed for a few hours later if the partner wants to advise the end user to disable ActiveSync.
Once the original (or backup) database is back online we will once again reach out to all partners who have not opted out of mailbox data restore to let them know of the expected experience for end users. If the partner wishes to opt the mailbox out of data restore then the mailbox will remain on the dial tone database until the recovery of data for all users on the affected database is completed.
If you think the outage policy control would be a beneficial add on to our Hosted Exchange service, please let me know travis@exchangedefender.com.
Travis Sheldon
VP Network Operations, ExchangeDefender
(877) 546-0316 x757
travis@ownwebnow.com
Happy Thanksgiving!
From all of us at ExchangeDefender, we wish you a very Happy Thanksgiving!
Sincerely,
The ExchangeDefender Team 
Black Friday!
Black Friday is one of the, if not THE, biggest shopping day of the year! Take advantage of this and shop for yourself! We are running a one-day promotion for Compliance Archiving for only $1.00/user. This is a promotion is solely for partners only, and not for resale.
Are you curious as to what Compliance Archiving is all about? What does it include? How do I use it? What are the benefits?
Check out the Compliance Archiving page of our website, http://exchangedefender.com/features_compliance_archiving.php.
This is a great offering that you will want to take advantage of! Simply enter the coupon code “XDBlackFriday” when ordering Compliance Archive and you will receive the great $1.00 price point for all of the accounts that you order, and they will stay grandfathered in at the rate for the duration of the account! This promotion is ONLY valid on Black Friday, 11/25/2011, so don’t hesitate!
If you have any questions please feel free to contact me!
Stephanie Hasenour
VP Marketing, ExchangeDefender
stephanie@ownwebnow.com
(877) 546-0316 x735
Trusting Senders and Whitelisting
In the coming weeks I’m going to be taking a, “Did you know?” approach to my blog as I keep running across items that are offered in our feature set that folks find surprising that we offer that would have saved them time had they known. These items are part of ExchangeDefender that folks don’t come across often but they are there. The first topic we’ll touch are White listing and trusting senders.
One of the more common inquiries that arise out of the Trusted Sender is why does it seem to not work consistently. Here’s the logic behind the Trust Sender function in ExchangeDefender. Trust Sender will in essence white list that specific sender address to that specific recipient address. The times when folks over look these details and it turns into a problem are as follows:
Domain administrators often “Trust Sender” from SPAM Czar under the assumption that the sender is being trusted for the domain, the feature set has not changed it will still white list that sender to that specific recipient.
Senders that use disposable email addresses like carlos+is+cool+3425223@exchangedefender.com work around the mechanism, since the from address is always different, so this type of sender is better suited for a domain level whitelist.
That takes us to the options for whitelist formatting. ExchangeDefender will access the following types of entries:
user@domain.com Basic per user whitelist
domain.com Domain level whitelist
a.domain.com Third level domain whitelist
123.123.123.123 IP address whitelist
123.123.123 /24 whitelist
All this information can actually be found in our Knowledge Base inside of our support portal.
Carlos Lascano
VP Support Services, ExchangeDefender
carlos@ownwebnow.com
(877) 546-0316 x737
The Power of an All-In Solution
Hosted email can be very simple – pay one flat price per month per mailbox for a set of great services that meets all the client’s needs. Yet some providers choose to make it very complicated – just determining what the per-mailbox cost will be can seem like solving an algebra problem. Hidden add-ons and fees abound, and add up very quickly to costs much higher than anticipated. When anything changes, like storage needs or mailboxes or additional services, account changes can be complicated, may affect the price dramatically (which wreaks havoc on your profitability), and can be difficult to manage.
At ExchangeDefender, our Hosted Exchange 2010 + SharePoint 2010 offering makes it very simple. For one flat, all-inclusive rate per mailbox per month, you can offer your clients a hosted messaging solution that is flexible enough for their varying needs today and tomorrow, and robust enough to enable you to turn a profit on every mailbox every month.
“Under promise and over deliver”
Let’s say your client, like so many small businesses, indicates in the sales conversations that they “just need a basic email solution” that will work and keep them safe and secure. Well what if you could offer that to them, at a great price, with all the features that they could ever want to “add on” later built right in and ready to go when that time comes?
ExchangeDefender Hosted Exchange 2010 + SharePoint 2010 solution comes with full ExchangeDefender protection, an Outlook desktop license, Live Archive service, web filtering, web file sharing, and even more great features built right in. If your clients don’t need or want any of them, you can simply disable them. You can deliver that fully-customized functionality with just the click of a button in your management portal. There’s no migration, no additional provisioning or payments, no updates. It’s just that simple, for you and your clients.
We offer ExchangeDefender Hosted Exchange 2010 + SharePoint 2010 to our partners for $10 per mailbox per month, with additional discounts available based on volume. You get to mark this up and charge your client at your discretion. We typically see the service being resold for $15-20 per mailbox per month, providing a nice healthy margin to the MSP partner. And the price includes everything, with no fine print or hidden catches. $15 a month for a full-scale, customizable Microsoft Exchange email service sounds very appealing.
It’s easy to manage, so you’ll spend a little less time managing each client’s changing email and messaging needs, which adds up to big impact on the bottom line. Remember that when the fee is fixed, the goal is to minimize your internal costs for managing and delivering each service to each account, to be most profitable.
Do you find this information useful?
If you’d like a lot more in-depth discussion about the cloud and how it affects you and your clients, visit Looks Cloudy http://www.lookscloudy.com where I blog daily about the adoption of the cloud in SMB, conduct live webcasts and podcasts with industry leaders and more.
Kate Hunt
VP Community Development, ExchangeDefender
kate@ownwebnow.com
(877) 546-0316 x777